why we love it: w3ll people – expressionist mascara

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I love bold, thick lashes! Mascara is usually the only makeup I wear day-to-day. Not only is the formula incredible, but the brush is also so easy to work with.

I love shorter silicone brushes – you can get right into the lash line, separate, and build the lash.

The formula gets better as you continue to use it! I always have a black one in my makeup bag, as well as purple! It compliments my green eyes!


why we love it: w3ll people – expressionist mascara

By Laura Townsend

The formula creates beautiful, big, bold lashes. There are no harsh artificial chemicals or petroleum derivatives that can irritate the sensitive eye area.


Aqua (Water), Cera Alba (Beeswax)*,C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine] *Ingredient from Organic Farming


Hyper pure mineral pigments create the blackest of black for highly defined luxurious lashes. The high tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product.