KEEP IT CLEAN
There are a few major nasties hiding in conventional foundation. Some that you want to avoid include: mineral oil, synthetic fragrance/parfum, parabens, PEGs, chemical sunscreens (like oxybenzone, avobenzone, and octinoxate), propylene glycol, phthalates, and silicones. A word on silicones: While this silky, slippery substance is not technically toxic, and probably fine for occasional use, it’s not the healthiest ingredient for your complexion long term. The smoothing effect it produces creates a barrier on your skin, or what I call “the plastic bag effect”. While it may not exactly clog pores, it definitely traps bacteria, sweat, and sebum, which can eventually cause breakouts, flaky patches, and inflammation. Silicones, or siloxanes, come in many different forms. Look for ingredients ending in -cone, -siloxane, or -conol (common ones are dimethicone, trimethicone, and cyclopentasiloxane). It can also be disguised as a polymer like polybutene.
HOW TO CHOOSE
The purpose of foundation is to even out the skin tone and soften imperfections. Whether you like the sheerest tint or a full-coverage formula, there is something for you. You should think of your foundation as an extension of your skincare routine. In green beauty, cheap, synthetic fillers are omitted, and foundation formulas are often packed with skin-pampering ingredients. So your foundation needs to complement both your skin type and the other products you use.
Consider how much coverage you want (light/medium/full/versatile), what kind of texture you prefer (liquid/cream/powder), and what kind of finish you like (matte/dewy/natural). You may like a sheer tint with SPF for everyday, and a more flawless finish foundation for evenings or events. It’s ok to have a couple on hand!
Lastly, let’s touch on matching your foundation. The best way to match is to swatch colors fairly thick on your jawline (at least three), wait a minute to let them dry, then choose the one that disappears the most. Don’t swatch on your hand—it’s not the same color as your face! Is your body much tanner than your face? You have two options: You can match your body and blend really well. In this case, repeat the swatching above, but on your chest instead of your jawline. Alternately, you can match your face, and then add a bronzer strategically for more color.
If you can’t get to The Detox Market in person to be matched, take advantage of the sampling program to order several colors and formulas to find your perfect formula.
FOUNDATIONS WE LOVE
Powder foundation is great for a weightless finish. If you don’t like the feeling of anything on your face, but you’d like to wear something, you might love a powder. It’s also wonderful for very oily or acne-prone skin. Your oils will mix with the powder to create a natural finish. Even dry and mature skin types can wear powder, providing you prep with a very hydrating oil, cream, or balm. You can also mix a little loose mineral powder directly into your skincare to create a tint. Powders can be worn sheer, or built to full coverage. Use a fluffy brush for a light application, a kabuki brush to build coverage, and a sponge for touchups.
Liquids vary greatly! You can find something light, something with more coverage, something with SPF, or something very glowy. Just make sure to adjust your moisturizer to suit the formula and your skin. For instance, if you are combination and using a very emollient foundation, you may want to use a lightweight moisturizer. If you’re oily, consider using just a serum underneath. You can apply with your fingers (provided they’re clean!), a flat brush for full coverage, a flat brush for an airbrushed finish, or a damp sponge to create synergy with the skin.
Cream foundation is typically the most emollient and the fullest coverage. It can come in a stick or compact, and is usually concentrated, so a little goes a long way. Formulas range from very creamy to slightly more dry. Some people use a cream foundation in place of a concealer, wearing it only in a few areas on the face. You can apply with the same methods as liquid, or apply the stick directly to your face, then blend with your tool of choice.
For a personalized consultation with a makeup artist, simply email us at firstname.lastname@example.org.